We created a vibrant logo ident to represent the studio, based around the theme ‘Tune In’.
Researching references for the graphic style, we turned to Deiter Rams’ iconic radio designs for Braun in the 1950s and 1960s. The clean aesthetic of his visual language convinced us that a 2D vector approach was the way to go with this, and would definitely represent the most playful and charming brand story.
It was fun to create the sound design in house too – dusting off a Roland Juno-106 for that distinctly analogue feel.
- StudioRadio Design
- Design, Animation & Sound DesignBen Cook