Childish Gambino

Pharos

A world-first immersive album experience spanning live performance and virtual reality

In collaboration with Microsoft

Grammy Award-winning artist Childish Gambino (the creative alter ego of Donald Glover) approached Microsoft with a vision for Pharos: a virtual world that blurred the boundaries between the physical and digital, the real and the imagined, while allowing fans around the globe to share in the experience.

Radio Design collaborated with Microsoft to realise that vision across two immersive experiences: Pharos Live – a concert in a 2,500-capacity projection dome featuring real-time, 360° projection-mapped visuals – and Pharos VR, a mobile virtual reality experience released alongside the album Awaken, My Love!.

One real-time pipeline. One virtual world. Two immersive experiences.

Rather than creating separate productions for the concert and VR experience, we built Pharos as a single virtual world powered by a real-time Unity production pipeline. Assets, animation and visual language were shared across both experiences, extending the world of Pharos beyond the live event so fans everywhere could step inside it.

Pharos won Gold and Silver at the 2017 Clio Awards and was featured in Wired, Billboard and Rolling Stone.

Making of Pharos

Virtual Reality Experience

Sharing the world of Pharos with fans around the globe

Pharos VR is a 12-minute immersive experience that begins in the front row of the Joshua Tree concert before inviting fans into the vibrant imaginary world of Pharos. Featuring four tracks from Awaken, My Love! in spatial audio, the experience blends real-time 3D animation with 360° video captured inside the projection dome on opening night.

The experience opens with 360° concert footage for “Me and Your Mama” and “Zombies”, before expanding into colourful real-time animation for “California” and “Stand Tall”. Fans travel through a glowing forest alongside a procession of skeletons, share an intimate encounter with a holographic Childish Gambino, and ultimately launch into space for a cosmic finale.

Released as the companion app to the Awaken, My Love! box set, Pharos VR was built in Unity and optimised for smartphone-based VR headsets.

Here’s “California” from Pharos VR:

Motion Capture

Bringing the world of Pharos to life

Every character in Pharos was performed by Childish Gambino himself.

Using Kinect sensors and iPi Studio, we captured performances from Childish Gambino and dancer Eka Take, then used the motion-capture data to drive character rigs in Unity. In total, we created more than 90 unique animation sequences for use across both the live concert and the VR experience.

Hand-animating seven characters for a 60-minute production would have been impractical within the project’s timescale. By adopting a motion-capture workflow, we dramatically accelerated production, reducing an estimated six months of animation work to just two while preserving the authenticity of each performance.

Here’s how we did it:

Volumetric Performance Capture

Bringing Childish Gambino into the world of Pharos

One of the most memorable moments in Pharos VR comes in the final scene, where fans find themselves face to face with a holographic Childish Gambino performing “Stand Tall.” The intimate encounter creates a striking sense of presence, bringing the experience to a powerful close.

The performance was captured as 4D volumetric video with Microsoft Kinect and Mimesys Studio. We used the resulting RGB video and point cloud depth data to create the hologram sequence, bringing Childish Gambino’s living presence into Pharos VR.

Character Design

Mikael Gustafsson created the character designs, concept artwork and 3D models for Pharos.

Characters shown in order of appearance: Witch Doctor, White Face Choir, Adult Skeleton, Baby Skeleton, Ghost, Wolf and Tribal Dancer.

Storyboards

Storyboards for the full Pharos experience, developed from Childish Gambino’s original script.

The Process

It all started with post-it notes and sellotape. Over several trips to Los Angeles, we collaborated with Childish Gambino to develop the concept, creative & art direction, world-building, experience flow, and narrative beats – blocking character actions while mapping emotional arcs and defining the colour palette of the story.

Pharos Live

Stepping into a world-first experience

If you were passing through California’s Joshua Tree National Park between 2–4 September 2016, you’d have been forgiven for thinking something had landed in the desert. The Pharos three-day concert event launching Childish Gambino’s Awaken My Love! was a large-scale live experience unlike anything before it – transforming a projection dome into an immersive performance space where a 60-minute animated story unfolded in 360° around the audience.

Powered by Unity, Pharos Live shared the same assets, visual language and real-time pipeline as Pharos VR – turning the dome into a giant shared virtual world that thousands of fans could step into.

Project Credits

  • Musical ArtistDonald Glover
  • Managing DirectorChad Taylor
  • Creative DirectorFam Rothstein
  • Art DirectorIbra Ake
  • Technical LeadMiles Konstantin
  • Music DirectorLudwig Göransson
  • Executive ProducersMicrosoft, Wolf + Rothstein
  • GM BrandJeff Hansen
  • Director, Strategic Partnerships, Brand StudiosAmy Sorokas
  • Lifestyle MarketingJennifer Buckmaster
  • Creative DirectorFred Warren
  • Art and Animation DirectorBen Cook
  • Technical DirectorGiri Tharmananthar
  • Development LeadJoão Guerra
  • Character and Environment Artwork and ModellingMikael Gustafsson
  • 1st AD and DOPCallum Macmillan
  • Audio Design DirectorDaniel Jaramillo
  • AnimatorNick Savvy
  • AnimatorAdam Spring
  • AnimatorHai Phung
  • DeveloperBjörn Albihn
  • DeveloperJonatan Crafoord
  • CameraAndrew Gibson
  • CameraMat Hay
  • Sound ProductionMarco Toca Ramirez
  • Sound DesignerChris Lane
  • Video ProductionJoe Steele
  • Video ProductionKim Curtin
  • StoryboardsRob Cheetham
  • DancerEka Take
  • VR App initial visual designDilan Manahan