Sony

Finity

Experience every drop of movie magic with a pair of crystal clear cinema idents.

We teamed up with branding agency Blue Serif to create a pair of cinema idents showcasing Sony’s 4K dual projection system, Finity.

Our goal was to demonstrate the crystal clarity, high brightness, and rich contrast capabilities of Sony’s projector solution, while encapsulating the core theme, Experience every drop of cinema magic.

Keep an eye out for them in Vue Cinemas across the UK and Europe.

Dolby Atmos

The sound design was crafted to work in synergy with the visual interplay, amplifying the picture clarity and depth.

The audio mix was created specifically for Dolby Atmos, placing you inside an immersive dome of sound that flows around you in the cinema.

Project Credits

  • ClientSony Digital Cinema Europe
  • ProducersMelanie Lombard, Francesca Jones
  • AgencyBlue Serif
  • DirectorMatt Barry
  • Design StudioRadio Design
  • Creative DirectorBen Cook
  • Art Director & VFX LeadLightfield Studio
  • Houdini TDMark Ingle
  • AudioSoundNode
  • Sound DesignDaniel Jaramillo
  • Dolby Atmos Mixing StudioPoint1Post