Beauty and the Beast

An augmented reality fan experience bringing the movie characters to life

In collaboration with Microsoft

Disney teamed up with Microsoft to give fans a magical instore experience ahead of the Beauty and the Beast movie release.

Radio Design collaborated with Microsoft to create the augmented reality smartphone and tablet app for the experience. Visitors to Microsoft Stores were able to meet life-sized characters from the movie using the AR app, and take selfies with the Beast himself.

Selfie with the Beast

Opening 9th March 2017, visitors to Microsoft Stores across the US were able to have their photos taken with life-sized characters from the movie, like Beast or Lumiere, using the augmented reality app.

A Microsoft creative collaboration with Radio Design and Really Interactive.