Virgin Atlantic’s IDA is debuted at Future Decoded by CEO Craig Kreeger


Our collaboration with Microsoft and Virgin Atlantic creating Ida, the airline’s first VR experience, gets a high profile premiere at Future Decoded. Virgin Atlantic’s CEO Craig Kreeger launched the unique immersive solution in his keynote speech, demonstrating the transformational potential of VR on sales and marketing with Windows 10.

Virgin Atlantic’s Immersive Digital Adventure gives customers a taster of their Upper Class service on a virtual guided tour from check-in to touch down. Take a look at how we all brought Ida to life in our project case study.

Future Decoded is Microsoft’s largest UK event, hosting thousands of visitors at London’s ExCeL for two days of keynotes and breakout sessions from industry experts, and a hands-on expo uncovering the latest trends.