Fresh Lime

Title sting

Here at Radio Design we’re keen to keep things fresh. So every now and then we create a self-initiated project to stimulate the creative juices. This time we asked ourselves “What would be the freshest thing in the world ever?” After some heavy board meetings and much deliberation we concluded it would definitely be the sensation of getting hit right in the face with a fresh lime. We took this concept to the lab and tested it thoroughly for freshness. Here’s how it turned out.

Pretty damn fresh.


Designed, Animated & Directed by: Ben Cook
Audio: Ben Cook