Well World campaign film

By 2015, Bupa’s Well World campaign promises to help 60 million more people become healthier and happier, and at the same time, reduce their carbon footprint.

Radio Design were commissioned by Green Lions to develop intro and outro animations to bookend their 7 minute film for Bupa, which aimed to raise awareness of the Well World campaign, and to engage staff.

We worked closely with Bupa from the outset to ensure their campaign and their brand were communicated correctly. The style of the animation was informed by a set of graphic icons Bupa provided. Using these and also creating our own, we developed multiple rounds of detailed storyboard designs, and delivered the animation to a very tight deadline. The results are a charming piece of work which everyone involved is delighted with.

Radio Design collaborated with Alex Dobbin on this project. Additional thanks to Andy Potts.


Client: Bupa
Production Company: Green Lions
Directed by: Ben Cook, Alex Dobbin
Design and animation: Ben Cook, Alex Dobbin, Andy Potts